Welcome to McStar. Actually, McStar Communications. The company was founded in 1992 by Ron McElfresh. His philosophy for business was simple.
Marketing is what you do.
That means every aspect of a business concerns marketing. It’s not just an umbrella term for sales or advertising or promotions. Everything a business does is marketing.
Manufacturing, research and development, finance, and every other business category is there to help make and sell products or services.
As Ron often said, “Marketing is what you do.”